Small Credit Union Network heading

April 2012

78th Annual Convention Heads to Pittsburgh!
78th Annual Convention & Expo...the credit union rises...the Credit Union Rises

Credit unions are in the spotlight like never before, as consumers search for authenticity and a financial organization that puts people ahead of profits. What an exciting time to work or volunteer for Pennsylvania credit unions! Click here for all the convention details!

Speaker Highlight: Karen Meyer, KB Meyer Consulting
Wake Up and Smell the Money!
Karen Meyer is a strategic management consultant with over 25 years of experience helping credit union boards and management teams to think big! She combines her passion for the credit union movement with strategies to help credit unions thrive.


CUNA Mutual Group April Discovery Webinars

Join CUNA Mutual Group on April 11 and 18 for its Discovery Webinars on mobile lending and regulatory compliance. CMG is very pleased to continue it tradition of offering these sessions at no cost.

To register, visit www.cunamutual.com/discoverywebinars.


collaborateCollaboration Corner

The Erie Area Credit Union Partnership (TEACUP) demonstrates the power of collaboration.

Six TEACUP credit unions are manning a booth at Erie’s April 15 Kids Expo. The event targets families with children 0-12 and is expected to attract 4000 attendees. Barney will be the featured performer and credit union volunteers will be handing out activity books and pencils from CUNA’s Youth Week promotional material.

They will also be giving out $5 certificates to open a Kids Account at the participating credit unions. The booth will include a large Superhero cut out so that kids can put their face through and have their picture taken as a Superhero. Credit Unions and kids go hand-in-hand.

To share your collaboration news, please contact Rick Myxter, Director of Small Credit Union Development.


CU PolicyPro Tip of the Month

Have you seen your examiner lately? If not, be prepared for him or her to ask you for your Enterprise-Wide Risk Management Policy.

Where do you start? What should it include? CU PolicyPro released a new policy with their recent updates, #1240 – Enterprise-Wide Risk Management. This policy identifies the responsibilities for risk management, what the various risks are, and how the credit union will handle monitoring and training to ensure a culture of risk management at your credit union. This policy does NOT specify what your individual risk tolerances are – every credit union will need to go through the policy and determine what your specific tolerances are for each risk type.

For assistance with CU PolicyPro or to schedule some training, contact Elaine Royer 800-932-0661 x 5341 or elaine.royer@pcua.org.


"No free passes for cu compliance."

While complying with the growing number of regulations is hard to keep up with, and it’s something you can simply brush aside, compliance with consumer protection disclosure regulations is part of your job.

NCUA Chairman Debbie Matz has been quoted in Credit Union Times as saying “No free passes for cu compliance.” What’s a credit union to do? How can you keep up with all the changes.

The Association's Compliance Department is holding a series of meetings through April. We'll bring to you many updates to regulations and guide you to the resources you can use on a regular basis to help stay current.

These meetings, Compliance Town Meetings, are FREE to the first person from each member credit union and only $50 to additional staff. Click here for dates and registration. For additional information call 800-932-0661, select option 3.


Simple Protection from Counterfeiters!

Recognized and promoted by the U.S. Secret Service, the Counterfeit Cop has provided many business and financial institutions with this useful tool in their battle against fraud.

The Counterfeit Cop is a small electronic device that employs both ultraviolet and incandescent light technology to help detect:

  • Counterfeit Currency – Both Domestic and International
  • Reproduced Government and Personal Checks
  • Altered/Fake IDs & Phony INS Documents

Counterfeit Cop has an excellent track record. It's an affordable, simple solution to fighting counterfeit crimes, takes only seconds to evaluate a document or currency, installation is simple and little training is needed. Don’t leave your institution unprotected. Contact your Association Account Executive.

Stock Up for Moms, Dads & Grads

gift cards make senseNow you can offer a gift card program that saves you and your members money.

ICUL Service Corporation’s Visa gift card is an all-inclusive program with no start-up fees and a low per card cost of only $1.25.

With a minimum order of 25 cards, your inventory investment is minimal, allowing you to keep your overhead costs low and the members’ price reasonable.

Things your credit union should know:

  • ICUL Service Corporation carries all fraud and liability exposure
  • Easy online card issuance by credit union staff
  • Member marketing materials are available, including free banner ads

Find out more about ICUL Service Corporation's card programs. Or contact Liz Gregg at 717-234-3156, ext. 5260.

Grants Available for Low-Income Credit Unions

NCUA has announced that $1.3 million is now available through the Community Development Revolving Loan Fund created to support low-income designated credit unions. Act fast as money is limited and the deadline to apply is June 29.

CLICK HERE for complete information.

NCUA hosts FREE Workshop in Philadelphia Area

Plan to attend NCUA’s Office of Small Credit Union Initiatives free workshop on April 19 at the Renaissance Philadelphia Hotel Airport.  The agenda includes sessions on examination issues, fraud detections, ALM and duties of federal credit union board of directors. For more information and online registration, click here.

Create Positive Member Relationships with a Simple, Inexpensive Marketing Strategy

New members? Great! They joined your credit union for a reason. Now give them a reason to stay!

The first 60 days after a member joins your credit union is full of opportunity.

Consider this: within 30 days of joining, your new member receives a hand written note from the person who opened their account.

"Just saying hello! I'm here to help if you need me."

That's it. No selling, no brochure. Just hello and here's how you can reach me.

Follow this within the next few weeks with your brochure, list of services and perhaps a message from the CEO. Now's the time to let them know you have something more to offer!

Then quarterly, make sure you are sharing your current promotion(s). Continue to spread the word. It works!

Pennsylvania Credit Union Association
4309 N Front Street, Harrisburg, PA 17110    800.932.0661   http://www.pcua.org