Target Marketing Maximizes ROI!
FREE Partner Showcase Webinar featuring
September 25, 2:00 p.m.
If you read trade publications, you have likely grown familiar with the term “big data.” However, it is not only the gathering of this data—but what credit unions do with it, that can really make an impact. Credit unions must know how to leverage the wealth of information housed in their core processing databases to create highly targeted and effective campaigns—from digital to direct mail marketing.
This webinar will share how our business partnership with Synergent Direct Marketing Services can help unlock the power of your member data! In this session, Doug MacDonald, AVP for Synergent Direct Marketing Services, will stress the importance of a targeted marketing approach to propel lending promotions, automated marketing and new member onboarding to deepen relationships with members, retaining and creating additional value in engagement. You will also learn how:
- Email and e-newsletter marketing programs can be used to communicate with members where they are—online and when they want—on their time!
- With the help of turnkey digital marketing solutions, electronic marketing is accessible and affordable to credit unions of all sizes.
- E-marketing can bring big results by looking at case studies.
Plus, see how one credit union, through the use of member data and using targeted marketing on the credit union’s home banking site, experienced an increase in auto loans by more than 188% compared to the same time period in the previous year, and how in a single month, loans were more than 226% higher than the year prior.