Connecting the Generations
on the Front Line
October 2, 2012
2:00 p.m.
From rotary phones to touch-tone phones, cell phones to smart phones, each generation identifies itself with unique cultural differences. What happens, however, when different generations meet on the front lines?
Credit unions often have front-line staff from one generation trying to connect and cross-sell to a member from another. A credit union staff’s willingness to understand and bridge the different generations will increase its service and selling success.
This session will cover:
- An overview of Matures, Baby Boomers, Generation X and Generation Y
- Using social media to reach members
- Service and selling tips for different generations
- Talking points to uniquely service and sell to each generation
$169 per connection
Credit unions under $30 million in assets pay only $125
Registration includes 6 months archive access.
Speaker: Mark Arnold
Mark Arnold, CCUE, is an acclaimed speaker, brand expert, and strategic planner. With over 20 years experience in the financial services industry, Mark’s breadth of knowledge covers areas such as marketing, business development, human resources, training, and sales. Before founding On the Mark Strategies, Mark served as senior vice president for Neighborhood Credit Union. He oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training, and business services.
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WEBINARS ON DEMAND
$169 per recording
Small credit union discount - only $125
Click here to Access
Front Row Webinar Archive Page
ARCHIVED WEBINARS
Embezzlement: How to Protect Your Credit Union
Regulators & Examinations: Your Credit Union's Rights
Protecting Against Fraud: A Front Line Perspective
The 20/20 Vision of Marketing: A Focus on Purpose
Front Row Webinars is a collaboration between nationally recognized consultant, Rory Rowland and the Pennsylvania Credit Union Association's Education Department. Questions? Contact the Education Department at education@pcua.org