Mark Arnold, trusted source and nationally recognized expert is back
with fresh tips, along with tried and true techniques for service and selling. This unique program was designed just for Pennsylvania’s credit unions and reinforces the fundamentals of high quality member service and selling. The series will teach your credit union staff the importance of top notch service to your members and the relationship between services, sales, and member retention.

The Secrets to Success program starts with a full day, in-person training with Mark Arnold on March 5 in Lancaster, but also includes three webinars with Mark – one each in April, May, and July – to help your staff gain a greater understanding of sales and service best practices.

Every participant will receive a comprehensive sales and service handbook, developed by Mark specifically for Pennsylvania credit unions, as well as access to all three webinars. A digital copy of the handbook and each webinar will also be provided, to make it easier to train other employees within your credit union.

Mark's system for success will include:

  • Building relationships with your members
  • Eight basic service and selling tips
  • Getting to know your members
  • Becoming a member service ambassador
  • Member service and appreciation
  • Taking care of your members
  • Member service in a challenged economy
  • Easy steps to improve member service
  • Evolving from sales to solutions

March 5th – 9:00am-4:00pm, Best Western Premier Eden Resort & Suites, Lancaster, PA.

Webinars on Additional Sales & Service Topics are scheduled for April 22, May 29, and July 24, 2014.

March 5th AGENDA

8:30-9:00 a.m.
Registration & Continental Breakfast

9:00 a.m. - Noon
Morning Training Session

Noon-1:00 p.m.

1:00-4:00 p.m.
Afternoon Training Session

Great Value at $595 per attendee
Credit unions under $30 million in assets attend for only $445

Bring your staff! Additional attendees from your credit union pay only $135
for the complete program after one full price registration.


Best Western Premier Eden Resort & Suites
222 Eden Road
Lancaster, PA 17601
(reference PA Credit Union Association)

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