Pennsylvania Credit Union Association

Credit Union Marketing & Strategic Services

Develop.  Execute.  Measure.

Credit Union Marketing & Strategic Services from the Pennsylvania Credit Union Association offers a customized planning approach that will address your credit union’s unique objectives, helping you to attain a sustainable competitive advantage in the financial services marketplace. Our tailored style of consulting provides the expertise necessary for the development of comprehensive business strategy in the areas of marketing analysis, charter expansion/conversion and strategic planning.

“A few years ago we expanded our field of membership to a community charter and turned to the Association to help us with our marketing efforts.  Sandi Carangi helped us design and implement our Marketing Plan and Budget for the following year.  Her knowledge of marketing was invaluable to us and we continue to use the marketing strategies we learned from her.  I would recommend the CU Marketing & Strategic Services offered by PCUA to other Pennsylvania Credit Unions.” —Susan Maas, Manager, North East Welch FCU

A little bit about Credit Union Marketing & Strategic Services

Specializing in marketing planning and business development, charter expansion and conversions, strategic planning, as well as grant writing to help support these initiatives, we’re committed to providing credit unions with a fresh approach to professional consulting services.  Whether it’s a marketing strategy you need expert advice on, or perhaps guidance on your strategic planning process, we’ll work with you one-on-one to provide the right plan of action for the successful execution of your credit union objectives. 

A Hands-on Approach with a National Reach

Sandi Carangi, Director of Credit Union Marketing & Strategic Services, draws upon 18 years of real world experience in the credit union movement. Sandi has been a speaker for NCUA, CUNA, World Council of Credit Unions and the Association. She has written on a variety of marketing and business development topics, currently serves on the Editorial Advisory Board for Credit Union Magazine, and has been a contributing author for CUNA’s Environmental Scan. Sandi also serves on the CUNA Marketing & Business Development Council Education Committee and is a member of the Association for Strategic Planning. Sandi has received several marketing awards, including the esteemed title of 2010 CUNA Business Development Professional of the Year.

Contact Sandi Carangi, Director of Credit Union Marketing & Strategic Services, at or 717-215-6951.



For more information or to get started, please contact your Association Representative at 800-932-0661, or e-mail
Business Development / Sales
Central Pennsylvania

Russell Evans
Assistant Vice President,
Business Development
800-932-0661 x 5330

Western Pennsylvania

Monika Edlis

Sr. Account Executive

Eastern Pennsylvania

Angelique Pattillo
Account Executive