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Lending

Auto Lending, Indirect Lending

As the ultimate credit union marketplace for cars, CUDL AutoSMART provides members with access to state-of-the-art research and shopping tools.

Through a network of over 15,000 participating auto dealers, CUDL AutoSMART aggregates more than 2.7 million vehicles in a single location - your website.  With their cutting edge online and mobile shopping tools, members are guided through the entire buying process, helping to make vehicle shopping easy and convenient.

CUDL, the credit union auto buying network, is the nation's largest indirect lending network, offering a premier solution for credit unions with unmatched convenience and service to members at the point of purchase - the dealership.

Their turnkey solutions offer everything you need to grow vehicle lending.  CUDL's unsurpassed dealer network enable syou to make more loans, generate more revenue and serve more members.

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First Mortgages, Mortgage Originations

First Heritage Financial, LLC is a credit union owned company that offers seamless 1st mortgage solutions for credit unions. They help all credit unions of every asset level, strengthen member relationships and increase revenue streams to improve the bottom line.​

Offering versatile, cost effective, and integrated turnkey mortgage solutions for our Owners and Partners while providing ancillary income via a robust product line and our trusted expertise.

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Private Student Lending

Credit Union Student Choice is the leading provider of higher education financing solutions for America's credit unions.  Student Choice puts your credit union directly in the student lending business, serving your membership with products, services and rates designed by you.

The Student Choice network enables you to make school-certified private student loans and hold them on your own balance sheet, without the need for additional staff.  Start giving students the credit they deserve.

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Member Business Services

Newtek Business Services, Inc., provides member business services through a referral program: business lending, health and benefit insurance, merchant processing, payroll services, data storage, and website design, development and hosting.

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Lending Services

CUNA Mutual Group stands as one of the strongest partners in the credit union system, earning the trust and continued relationship with credit unions nationwide since 1935.  Working tirelessly to deliver product and service solutions that meet the unique challenges and needs of credit unions and their members, CUNA Mutual is committed to helping you achieve financial success.

CUNA Mutual's Lending Services offer competitive, cost-effective programs to help generate, retain and reclaim loans.

  • Credit insurance, debt and asset protection programs
  • Lender Development Program
  • Loan Generation Marketing (recapture)
  • Loan documents, lending compliance
  • loanliner® lending system (online and mobile applications)


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Electronic Lien and Titling, ELT

DealerTrack Collateral Management is an expert in the process of securing vehicle collateral between the borrower and the lienholder.  DealerTrack ensures your portfolios are secure, expertly managed and accessible 24 / 7 through web-based software.  Their solution provides a total life cycle solution for vehicle title administration.

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