Pennsylvania Credit Union Association

Youth Marketing

Youth Week Activities
Be A Credit Union Super Saver

Bellco FCU, Reading, celebrated Youth Week by encouraging new youth saving accounts and deposits. A $10 deposit was made into a new youth savings account. All youth members who visited the credit union during Youth Week and made a deposit to their Right Start Savings Account or Right Start CD received a free gift from the basket of give-away items. They also received an entry into the savings contest for a chance to win a $50 “Geared for Fun” Works (a local restaurant with amusements and video games) Gift Card.

The staff at Tobyhanna FCU, based in Scranton, celebrated youth week and promoted the benefits of credit union membership. TobyFCU’s East Stroudsburg branch currently has the highest concentration of youth members so the staff fully decorated the office with superhero posters, balloons and more to go along with the Super Saver theme. Toby, TobyFCU’s mascot, even dressed up for the event! Employees wore t-shirts specifically created to promote the theme, and the East Stroudsburg staff further enhanced them with superhero masks. The branches handed out safe combination banks to all youth members and matching t-shirts to youth members who opened a new account during the week.

Discovery FCU, Wyomissing, encouraged parents to teach their children to become Super Savers by bringing them to make deposits to their Dollar Dog Kids Club savings accounts. In addition to a coloring contest, Discovery set up a table in the lobby with free goodies and giveaways for every Super Saver who made a deposit during Youth Week. During the week, Super Savers received a Discovery art set as a reward for opening a new youth account.

Keystone FCU held a coloring contest. Prizes were awarded in three age categories: ages 0-4, ages 5-7, and aged 8-12. Each winner received a Money Savvy Piggy Bank featuring four compartments for saving, spending, donating, and investing. Winning entries were displayed in the branches during Youth Week.

Omega FCU, Pittsburgh, promoted its Youth, Teen, and Student accounts, and stressed the importance of saving and money management. Refreshments were served in the lobby and a drawing was held for Visa gift cards. The credit union also gave all youth account holders coin savers, coloring books, and other give-a-ways when they visited the branches during Youth Week. The credit union also collected change to donate to the Children’s Miracle Network Hospitals.

AmeriChoice FCU, based in Mechanicsburg, encouraged youth to become Super Savers by making deposits to their savings accounts. The credit union held a guess and win contest, having members guess the number of Starbursts in a jar. The member with the closest guess received a gift card.

First Capital FCU, York, asked staff and its young super savers to dress up as their favorite superheroes for a chance at a special prize and get their photo posted on Facebook. Super Teller Jess took home the prize for best-dressed and received two movie tickets for her creative costume. Children (ages 2-12), who deposit $25 or more in one transaction this month, were invited to earn some extra cash. With one hand, they could reach into the coin cache and pull out a handful of coins, which were deposited into their account. For every deposit of $25, teen  members were entered into a drawing to win a super movie prize package, which included two movie tickets, a superhero DVD, and candy. 

Greater Pittsburgh FCU held a contest for its Junior Savers. When they made a deposit with a special Super Deposit Ticket, the ticket was used as an entry for a chance to win two season passes to Sandcastle, the local water park. Tickets were mailed to every member 17 and under. The contest ran through May. As an added bonus, for every $5.00 deposited, the credit union donated $1.00 to St. Jude’s Research hospital, which is celebrating its 50th year of “Finding Cures. Saving Children.” 

Bethlehem Teachers FCU invited all Super Savers to come to get their photo taken in front of the Super Hero Wall of Fame. The credit union provided a cape and each Super Saver received a small mask. The youngest participant was only 10 weeks old and was dressed in her own Superhero outfit! Young Super Savers who made a deposit during Youth Week received a Superhero PEZ or Superhero duckie and could enter one of four Superhero-themed prize drawings.

Lebanon FCU hosted a scholarship breakfast at the Quentin Haus Restaurant to honor six area high school students in celebration of National Youth Week. The students were treated to a breakfast feast to congratulate their scholar efforts. The students applied for the "future business leaders" scholarship and submitted an application for review. Each student received a check for $500 toward their continued education and a framed award certificate at their high school awards ceremony. 

WEST-AIRCOMM FCU held a coloring contest at all three branches in Beaver, Moon, and Aliquippa. Each branch randomly selected a winner for a $15 gift card to a locally-owned toy store. Each child who visited the credit union during Youth Week received a gift bag loaded with a Super Savers temporary tattoo, rainbow pencil, and a snack. Young visitors to the Moon branch had the opportunity to create a craft.

Service 1st FCU branches handed out glow in the dark pencils, bookmarks, tattoos, coloring pages, and t-shirts to budding Credit Union Super Savers. Children were also encouraged to dress-up with props provided by staff at the branches and pose in front of a skyline backdrop as if they were flying over a city. The Ironmen Hub, the credit union’s full-service branch located inside the Danville Area High School, kept the Credit Union Super Saver spirit alive afterhours by posting the students dressed up as superheroes to the Service 1st Facebook page. Student Services Coordinators Heidi Stradnick and Coleen Snover deliver financial literacy presentations throughout the Danville Area School District year-round, but emphasized the Credit Union Super Saver message during Youth Week.

Cornerstone FCU, Carlisle, teamed up with Bruster’s Ice Cream to celebrate Youth Week during the month of April. Any child making a deposit or opening an account in April received a coupon for a free ice cream cone. The credit union also held a Create Your Own Super Saver Super Hero costume contest. Any child submitting their photo dressed in a costume was awarded a $5 Bruster’s gift card and Cornerstone deposited an additional $5 into their savings account.

Six credit unions from The Erie Area Credit Union Partnership celebrated Youth Week at their branches by handing out coloring books, pencils, and prizes. North East Welch FCU also gave away a new bicycle to one lucky child. The credit unions, including: Erie Flagship Community FCU; Erie Times FCU; Lake Erie Community FCU; Loco. & Cont. Empl. FCU; North East Welch FCU; and Saint Vincent Erie FCU, jointly advertised Youth Week in local newspapers and through online banner ads. The Erie Area Credit Union Partnership is a collaboration of 12 credit unions located in Erie and the surrounding area.

Sun East FCU hosted 21 children during Bring Your Child to Work Day. The children toured the main office and learned the functions of each department. President/CEO Michael Kaczenski met with the children for a Q&A about his current job, what was his first job (teller at Sun East as a college intern) and personal questions, such as the scariest thing he wants to do (fly on a fighter plane). Parents enjoyed a pizza lunch with their children and planted flowers in the Sun East FCU’s Children’s Garden. Other fun events included crafts, a visit from the local fire department, and an anti-bullying session for children and parents.