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S hare It Campaign
PaCUSC is offering your credit union two campaigns informing members about the benefits of shared branching. You may choose either one or both. We suggest using these campaigns during July and October; however the campaign is flexible enough to be used whatever month fits your schedule.
Members that use shared branching tend to be more loyal and more profitable. Your members need to be aware of shared branching before they can use it. When shared branching is there for them when they need help the most, they’ll always remember that as a key difference between your credit union and other financial service providers.
Credit unions participating in last year’s Share It campaign saw an average 21% increase in transaction levels. Those that did not participate remained flat during that same time period.
The “Share It on Vacation” campaign features the benefits of a national shared branching system. The October campaign “Share It at Work. Share It at Play” is intended to focus on shared branching in your region. PaCUSC encourages you to consider running both campaigns, as “once and done” is often not effective marketing.
Each campaign is supported by:
- Statement Inserts
- Branch Counter Signs
- Branch Locator Cards
- Newsletter Articles and Images
- Website Copy and Images
- Website Banners
- Pennsylvania or Delaware Directory of Shared Branch Locations
This material will direct members to ShareIt.coop for information and tools to help your members locate a shared branch convenient for them.
Similar to last year, PaCUSC is subsidizing the cost of the campaign: you may order up to 10,000 inserts and four counter signs per branch for each campaign at no charge. Newsletter articles, website copy, website banners and images are also provided at no charge. All other items are offered at actual cost. Please note that prices may be less depending on the total quantity ordered by all participating credit unions; the actual price will be reflected in your invoice.
The Order Form for both campaigns is due back by May 4, 2012. Statement inserts will be delivered to your credit union or statement processor. All other material will be sent to a central location at a place and time that you designate.
Share It on Vacation (July/August Timeframe Suggested)
Share It at Work. Share it at Play. (October/November Timeframe Suggested)
Campaign Images
Web banners and images associated with the campaign are available upon request by e-mailing jay.young@pcua.org.
For questions, contact Sandy Shenk, at 800-932-0661, ext. 5267.
For more information on PaCUSC, contact Sandy Shenk,
PaCUSC State Coordinator at 800-932-0661 x 5267.
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